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ABOUT
ATLANTIC SALES GROUP
At Atlantic Sales Group, LLC , we are driven by 3 simple principles:
People matter most
Life is too short to not spend it with great people. We strive to surround ourselves with those who are authentic, honest, intelligent, and who push us to be better every day.
Focus on the long-term
Since we don't have any arbitrary income targets, we truly partner with entrepreneurs for the long-term. We're patient representatives focused on building value over the long run, even when that means years or decades.
Leave Earth better for our children
We look to partner with companies that provide attractive returns, not only financially, but to society and the environment that we care so much about.
Navigating a path to sustainable sales growth can be challenging for new and established brands alike. We coach natural CPG clients to develop and implement results-oriented strategies for business planning, product development and launch, brand positioning, sales, and operations.
BRANDING & POSITIONING:
Concept and Branding Strategy
Go-To-Market Strategic Planning
Syndicated Sales Data
Market Trends
Sales and Distribution
meet the team
rick schleigh
President
Rick Schleigh, founder and President is a true professional in navigating the retail landscape for the brands he represents.
Rick is especially skilled in navigating retail and wholesale food distribution channels…in addition to crafting successful marketing campaigns, he also has a deep understanding of the food industry’s major distributors and provides valuable insights to our clients.
Ed pettersen
VP, marketing
Ed’s extensive retail experience includes all aspects of sales, marketing and branding including logos and graphics, social media, website develop-ment, product sell sheets and more.
Ed sees products from the psychological viewpoint of the consumer. Translating consumer insights into actionable sales materials that entice, immerse and convince buyers to trial new products.
keith jackson
vp, business development
Keith started his career as a corporate sales rep working for the 3rd largest specialty foods distributor in the US. Moving up to working in independent sales, category management and plan-o-gram design and ultimately managing a sales team of over 100 reps nationally, Keith brings strong connections with distributors and retailers to the team.
jennifer brown
VP, Business Development
Jennifer has spent 10+ years delivering results in the perishable category for key national accounts such as Safeway, Whole Foods, and Ahold/Delhaize. She has proven success in helping new business clients achieve high volume potential based on a strong understanding of their proprietary benefits and how these align with market trends. Jennifer has proven highly adaptable at managing product distribution schedules, coordinating buying timelines, working with vendors to secure new product placement, assisting in new item set up, and managing approved product listings between UNFI and key national customers.
lori silverman
vp, business development
Lori Silverman is a Jersey Girl.
Lori’s experience covers Distribution, Manufacturing, and Brokering, for both food service and retail. She has pioneered plant based, organic and natural brands and has a passion for working with niche brands. With over 35 years of experience there isn’t much she cannot do, and she believes her professional relationships are her secret to success.
jeff schrett
Director, client services
Originally from Buffalo, NY, Jeff now calls Sarasota, FL home.
Jeff is an experienced player in several areas of both manufacturing start-ups and growth strategies and has spent the past 7 years in Natural Foods, Dietary Supplements and the burgeoning CBD industry,.
LORI GLINSKI
REGIONAL sales MGR.
Lori has more than 30 years of experience in all aspects of sales. She has built and managed sales teams in her own Real Estate firm. Her creativity was developed founding and operating a residential design and construction company. Lori’s passion for good food combined with her honest enthusI-asm makes buying a pleasure without pressure.
TINAMARIE MAJAROS
Director, client services
Tinamarie brings 14 years of experience in retail, food service, import and export, and private label product development.
She is customer relations driven with client focused sales.
a few of OUR CLIENTS
OUR SERVICES
What You Can Expect From Atlantic Sales Group, LLC
SALES
1.Achieve sales and merchandising objectives.
2.Management by Objectives by account
•Develop a sales strategy to use with specific accounts
•Develop an introductory program to best utilize available funds
•Develop a marketing plan to move the product to the consumer
3. Analyze current retail position/pricing to maximize sales
•Be involved in store sets
4. Make sure all authorized products are merchandised properly.
•Utilize all marketing funds to achieve maximum retailer and consumer benefit
5.Communicate effectively with manufacturers
6.Follow up
MARKETING
ASMG offers a comprehensive menu of marketing services for our clients and their brands. These services include but are not limited to store planning and layout, product sales presentation and sell sheet creation, packaging and label design, visual merchandising initiatives, product videos, RangeMe set up and maintenance, trade show collateral, website development, logo design, business card and stationary design. These services are not included in this Agent Sales Agreement. Please request a rate card for additional information and costs.
We work with the manufacturer, retailer, distributor and consumer to ensure that everyone is satisfied. Service is a major part of our business and long-term growth is our goal
Hours of operation
Monday-Friday: 8AM to 6PM
Sat-Sun: Closed